Formula 23 Shading Series

The Ultimate Expansion to the
Original Formula 23 Lining Formula!


BJ Betts and INTENZE Founder, Mario Barth, have joined forces once again to bring you the most innovative shading series on the market. We are proud to announce the addition of 3 new shading products to our Formula 23 line.

The new Formula 23 Shading Series includes Dark, Medium, and Light shading colors, the perfect complement to BJ Betts’ original lining formula.

"Twenty plus years ago, when I first started tattooing, there were only a few black inks that were available, which is what we all used. Those inks had a very distinct look and made an amazing grey wash, which healed on the cooler side of the spectrum. Fast forward years later and I was unhappy with almost all of the black inks on the market, so I started using my own mix, trying to replicate what I loved so much about the ink I used to use. I wanted something darker, denser, something that ran very fast, but didn't clog up your tubes and wipes clean. That mix turned into what is now Formula 23 and is used by some of the BEST tattooers in the world. Not because they're my friends, but because it's a great product. Now, because it's such a dense black ink, I'm frequently asked about how to break it down into a grey wash, and here's your answer." — BJ Betts

Whether you’re emulating BJ Betts’ renowned style or adapting them to your current style, these new inks promise to elevate your tattoo shading and take your work to the next level.

This product is a 4-bottle set, including the 3 new shading products and BJ Betts’ original Formula 23. Each bottle is 10 oz in size.


Shop all Formula 23 Shading Series inks below.